More people than ever want to keep their fitness level and enhance their health, which has made personal trainers more in demand. But, with so many fitness coaches publishing content online, it can be difficult to separate yourself from the competition. Thankfully, if you use Facebook strategically, it can still be a very powerful marketing tool for your business.
1. Find A Relevant Niche
The personal training industry is a regionally focused game. As a result, when you specialize in selling a certain niche, prospective customers will find it easy to choose you. To identify this niche, search for elements related to training that will make you stand out.
Gym-based trainers, for example, work particularly in fitness centers, health clubs, and, of course, gyms. One advantage of this business model is that you can work with a variety of clients. However, to accommodate your clients, you might need to work irregular hours.
You can also work outside the gym environment by becoming an independent trainer. You can work with your clients in public parks, their homes, or even virtually. One challenge is that you must develop some marketing and business skills– and your income may fluctuate from time to time.
You can also hone in on a specific niche, like weight loss. However, you must ensure that you possess enough skills and knowledge to become an expert before referring to yourself as an expert in that niche. Also, make sure you have the appropriate training techniques as well.
Now that you know what kind of niche to target, take some time to devise engagement strategies. Use titles like “weight-loss specialist” or “your friendly fitness motivator” in your bio to help people recognize you. Or, you can interact with the right audience using paid ads.
2. Entertain and Educate
Funny fitness memes, quotes, and videos allow you to express yourself while also entertaining your followers. These posts make your brand appear more relatable and memorable, helping your profiles stand out in a congested news feed.
Usually, your potential clients and audience will enjoy anything lighthearted. Seeing such content will also help them realize that social media for private trainers does not have to be stiff. However, you must only make posts that reflect your character.
You must also provide educational content. Such content helps you establish yourself as an authority on fitness and allows clients to associate you with their fitness success, further increasing their likelihood of working with you.
In this case, the most popular content categories are workout tips and healthy recipes. You can also share research findings. Explain things in plain English and give your own take on engagement-boosting topics like whether carbs are really to blame.
3. Persuade Your Audience
The final goal and objective in all of this is to discover potential clients and convert them into actual clients who pay you money. So, remember that for every four posts you share, include one post to persuade people to use your service.
These posts are mainly designed to persuade followers who are on the fence about buying or signing up. This could be a call to sign up for your online fitness class or as simple as requesting that more people join your email list.
As long as you are transparent and honest about your Facebook posts and service offerings, you should not be concerned about whether people will appreciate this type of content. After all, you’re not just here to share free fitness tips, right?
Also, if you’ve been in business for a while, include positive testimonials and success stories from previous clients. According to one study, 84% of people trust customer reviews as much as they would a friend’s personal recommendation.
For success stories, it is best to create a short video clip featuring a real client. Ask them how they feel about working with you. However, if you only want to highlight a brief one-sentence review, simply include it in your online personal trainer flyer.
The Takeaway
Facebook is easy to use, but it takes more than just creating an account and uploading weightlifting photos to effectively promote your personal training business. Social media channels like Facebook are essentially all about engagement. It’s all about community building, relationships, and connection. Thus, make sure that you respond to every comment and message, find creative ways to keep people engaged, and participate in your local area as much as you can to go beyond digital and really have your presence felt in the community.
By implementing some or all of the tips above, you can differentiate yourself from the competition and attract a larger clientele, cementing your reputation as a real influencer and fitness expert!.